The progressing lockdown has reclassified our lives from numerous points of view. It has patched up our TV seeing examples, as well.
In the course of recent weeks, the idea of ‘prime time’ has experienced an exceptional change on Indian TV. While prime time, the opening that sees most extreme viewership, for GECs used to be from 7 pm to 11 pm in the pre-COVID-19 days, it has taken on another significance now. Since nearly everybody is homebound, the little screen appreciates great viewership for the duration of the day, which implies whenever is prime time.
‘Flood in viewership in various time groups’
‘Primetime has gotten adaptable’
‘News viewership has seen the greatest increment during the lockdown’
BR Chopra’s ‘Mahabharat’ and Ramanand Sagar’s ‘Ramayan’, the epic shows of the 80s, are earning the most elevated evaluations and they are broadcast toward the beginning of the day. Reruns of satire appears and other day by day cleansers are disclosed in the day and around evening time.
Maker Siddharth Kumar Tewary’s ‘Mahabharat’ rerun at 8 pm is likewise appreciating high appraisals, says, “Because of the lockdown, individuals are expending content for the duration of the day. Subsequently, we are seeing a flood in viewership in various time groups.”
Ashish Golwalkar, Head of Content Sony, Digital Business and SET at Sony Pictures Networks India, includes, “During the lockdown when everybody is at home, there is no particular time to sit in front of the TV. Subsequently, our past idea of prime time doesn’t hold here.”
Maker Rajan Shahi concurred, “My show ‘Bidaai’ is currently being publicized toward the evening space and we are trusting that watchers will appreciate it. As of now, prime time is adaptable — be it morning, evening or night. The genuine test will start when the lockdown finishes, and individuals begin following an ordinary daily schedule.”
The meaning of prime time has changed for amusement channels, yet additionally for classifications like games and news. As Vivek Srivastava, President-Strategy and Business Head, English Entertainment Cluster, Times Network, says, “News viewership has seen the most extreme increment during the lockdown time frame. Watchers are excited about truth based and precise reportage, and that has brought about expanded viewership. Primetime (8-11 pm) keeps on being the most seen, yet we have seen a noteworthy increment in pre-prime (5 pm to 8 pm) and the morning dayparts as well.”